PressArea Crisis Management

With the PressArea Crisis Management solution, you can change your media site over from a fully-fledged digital asset management system to a locked-down restricted site in just a few minutes.

While we all hope that our business never has to deal with a crisis, they are unfortunately something you need to get ready for just in case. It could be a software or a hardware problem that takes down part of your website; it could be a virus that prevents you from trading or seriously reduces your ability to trade. Whatever the type of crisis you have what you need is some way of getting information out to the press – and if necessary, customers – in the most efficient and easily updated way.

With PressArea’s Crisis management solution, you can shut down your media site and replace it with a low-size highly deliverable crisis management site - aka a ‘Dark Site’ - that will let you distribute information to the media in a controlled way.

What is a crisis management site?

The PressArea Crisis Management site is a reduced footprint version of PressArea with all of the information displayed on one single page, so everything is easy to find for the media, the page is much faster to load so you can cope with an increase in traffic to your site, and it will load much more efficiently on any device from laptops to mobiles.

So why have a crisis management site?

By switching from your normal media site to a more honed crisis management version of your site, it cuts out all of the clutter and gives the media a single place to find information and gives them access to the story as soon as it’s available, and reduces your workload and your inbound calls.

Additionally, there’s a simplified backstage solution so even users without basic PressArea experience can easily update the crisis management site but, while it’s a reduced look and feel version of PressArea externally, you still have access to all of the basic PressArea functionality. So, as the crisis unfolds, you can add releases, answers to frequently asked questions, upload statements, images and video.

How quickly does it work?

The crisis site is essentially a one-click solution. With PressArea’s crisis management solution, you can switch over from one site to another in seconds. The site uses the same URL as your main media site and simply replaces the content with that from the site crisis management site. When you activate the site, your team get an email to alert them to the site going live, so you don’t have to be sending multiple emails alerting your team when you’re busy talking to the press, and once the crisis is over, you can then switch back to the normal site in seconds.

Can I have a crisis site as well as my normal site?

Yes, if you don’t want to replace your crisis management site, we can create a secondary website crisis.brand.com to host the crisis management system and during normal times have that pointing to your normal site, if a crisis happens then you can point people to crisis.brand.com in your emails, social feeds etc and they’ll be able to access all of the most relevant information from there.

Do I need to have PressArea in order to use the Crisis Management Tool?

The PressArea Crisis Management tool comes with our top tier solutions but can be bought separately and used on any site.

Can we modify the pages?

Yes, if our standard tool doesn’t do everything you need, then we can provide modified versions of the PressArea Crisis Management solution including multi-lingual versions.

To enquire about the PressArea Crisis Management tool and how it can aid your business in a crisis talk to crisiscomms@pressarea.com